Dentsu Aegis Network has released its Indian advertising forecast for CY, and says it will cost 10.9% touching Rs 75,952 crore compared to its size. Digital advertising will comprise 23% of this market, she said, with its size estimated to be Rs 17,469 crore by 2020.
The unit will remain the third largest by now, after TV and print. But over the next five years, this image is likely to change as digital advertising continues to grow, which promotes the highest order of categories.
By 2025, India's total advertising market will touch Rs 1.3 trillion. Digital advertising is estimated to be Rs 58,550 crore per share, which will be about half the total market share.
Dentsu contributes to the rise of digital advertising in the field of information technology, advances in data science and analytics.