The ongoing struggle for social justice and equality in the U.S. it reached the point where George Floyd was killed in the May 25 shooting. Against the backdrop of other examples of misbehavior in black communities including the deaths of Breonna Taylor and Ahmaud Arbery, plus Amy Cooper's efforts to mislead Central Park watcher Christian Cooper in the NYPD, anger broader than the injustice of color has turned itself. organized action. Millions have traveled around the world in solidarity with police brutality. Voices of change are increasing as the nation's need for reforms of organized racism will no longer be ignored. And many outdoor brands have contributed to the change.
<! – ->While many packaging companies have been hard-pressed by the problem of coronavirus, many have moved to talk about racism and redesign their Diversity, Equity and Inclusion becoming (DEI). Joining foreign companies, retailers, athletes and journalists have "blackened" their social media accounts and paid tribute to the fight for equality. Others dug deep into their pocket books, offering serious financial support. Here are some of the outdoor names that have risen to open their own pockets, adding millions of dollars to the battlefield for social justice, and to take steps to make real, lasting change.
Laundry detergent Dump, OR
Dog-lovers Ruffwer, but do they know their own brand of social justice? Ruffwear is donating $ 10,000 to Outdoor Afro, a # 39; charitable organization that connects Black people to nature and tries to create a different leadership on the outside. Ruffwear believes that finding the outdoors and connecting with nature is fundamental to becoming a great leader – and that outside diversity will help change the face of American leadership. Baker, to help hold companies accountable for being inclusive, internal and external, their image and writing, their ambassador programs, and partnerships. In addition, she & # 39; s committed to in-house training and education on privilege, bias, minor aggression, and more (with external help from DEI experts).
<! – ->Ride Club Clothing The Sun, ID
Club Ride, a boutique clothing brand known for its social conscience, has donated $ 20,000 to three charities: Equal Justice Fund, to fund criminal justice reform, Mu & # 39; s foundation & # 39; 39; Bahati Foundation & # 39 ;, to empower bicycle children, and to provide Kid, a team dedicated to reducing bias and promoting positive youth development (more details).
BUFF Santa Rosa, CA
Made of a simple headband made during the COVID-19 crisis, BUFF has donated $ 10,000 to the NAACP Legal Defense Fund from the financial year. The brand also announced rapid development of the internal DEI Group. The company says it will be looking for Black, Native and Racial (BIPOC) leaders to serve as advisors to the new committee! ->
Black Gold Equipment Salt Lake City
The popularity of ice climbing equipment, ice and cardboard, Black Diamond's decision & # 39; I have to spend $ 250,000 to support the people of color in the shoes. This will include direct financial support from BIPOC players, as well as new partnerships and initiatives.
<! – ->Running Brooks Seattle
Over the last few years, Brooks has emphasized diversity, equity and inclusion. The brand has signed the Commonwealth Promise, and is committed to differentiating its staff and leadership, as well as representing marketing and advertising, and involving and supporting various ambassadors and athletes. But Brooks didn't stop there. The brand is contributing $ 250,000 to the Equity Equity Program and looking for ways to impact color and equity through the company’s # 39;
Burton Burlington, VT
The snow icon is famous for its commitment to the sustainability of the environment and its social responsibility. To help maintain the cause of equity and social justice, and to unite Black community's reputation, Burton has donated $ 100,000 to the NAACP Legal Defense Fund, and reports that there are further steps to follow.
Danner Portland, OR
Danner's agents have reported that in recent weeks, the brand has been listening and learning. To express the sadness, and the collective spirit of George Floyd, his friends and the Black community, Danner seeks to help in the fight against racism and social injustice against people of color. To show that change starts from within, the brand focuses on education and activities in the community. It corresponds to employee contributions from the Urban League of Portland and Self Enhancement, Inc., and invites the public to join the cause. If people send directly to Danner with a receipt, it will equal contributions up to $ 25,000 totaling $ 50,000.
Special Morgan Hill, CA
Private Vehicle Parts will spend $ 10 million over the next three years on public donation to the non-profit OUTRIDE, which aims to build the next generation of riders through youth development programs as well as young people, as well as access to safe places to follow unspecified and unreported things. communities and children. The additional funding will go to the Los Angeles Elite Bicycle Team to continue its work of increasing diversity and encouraging inclusion in cycling. SBC is committed to promoting and promoting BIPOC voices, stories, and stories from our community or followers, players, and ambassadors.
Northern blood Denver
Over the past two years, The North Face has donated more than $ 1.5 million through the Exploration Fund to outdoor equity development organizations. But the brand wants to do more. Going forward, the Search Fund will only focus on addressing and eliminating the barriers to safe exploration, with the purpose of creating access to all. It also pledged $ 25,000 to the long-term partner of Foreign Afro, the agencyâ & # x20AC; & # x2122; s world-leading organization for black connectivity and leadership. The other $ 25,000 went to PMG ONE, a corporate partner based in Black, Native, and colorful people leading the movement for environmental justice and collective liberation. North Face is also donating $ 50,000 to the ACLU to support its work on police accountability, racism and anti-discrimination rights (more details on the effort).
Velocio Dress Londonderry, NH
Since its inception in 2014, Velocio has been committed to sustainable swearing, biogas packaging, and public lands support. The company has relinquished its socialist & # 39; s social responsibility commitment by looking for ways to combat discrimination and engage more Black cyclists in employment and strive for greater diversity in employment. She has also donated $ 15K to the ACLU, the agency & # 39; s already supported through UNITY's reputation project, and $ 15K Black Lives Matter.
CLICK HERE FOR THIS Goleta, CA
HOKA, and her family of symbols & # 39; Deckers & # 39 ;, united to donate $ 500,000 to the NAACP, the Legal Defense Fund and the NAACP, Hay & # 39; s Center for Constitutional Rights, Hay & # 39; Black Lives Matter, and the Antiracist Research and Policy Center at American University.
Legs Charlotte, NC
The CEO of Hay & # 39; s recently sent his e-mail a letter and posted it on his blog announcing his position that he will not remain silent in the face of racial injustice and to take meaningful action across the company. employing staff, partners and clients. addressing diversity and eliminating racism. As part of this statement, it has proved to be the first and least step, that it will donate $ 10,000 to the NAACP and the Black Lives Matter.
Six twins Minneapolis
The six-year-old has donated 100 percent of his monthly screen sales (design & # 39; BLM / & # 39; High Power & # 39;) to support food shelves around the Minneapolis as well as the ACLU. The label says every dollar spent will be spent in advance to support local food shelves serving neighborhoods immediately affected by protests in and around Minneapolis, as well as the ACLU.
Sportswear Co. Columbia Co. Portland, OR
Tim Boyle is committed to social justice. First, the Columbia CEO paid most of his salary to help employees during the COVID-19 crisis. Then, in response to the George Floyd tragedy, he closed all 95 warehouses and artillery shelters while protecting George Floyd's memorial service (see more details here). The support did not stop there, and after donating to the NAACP Legal Defense Fund and the Marshall Project, he provided contributions to the double staff of the organizations described in additional material at the bottom of this story.
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The killing of George Floyd was a tragedy, followed by the devastating effects of racist hay & # 39; ad. That is why today, June 4, 2020, we will close all our North American warehouses for two hours during his memorial service. We oppose racism of any kind, but in the meantime, we want to make it clear that we are proud to say BLACK LIVES MATTER. We are taking more concrete actions to combat racism. It took a few days to figure out what we were going to do and how we were going to do it. We do not have all the answers, and listening is more important than talking, but here are some steps we will take. We will contribute to the NAACP Legal Defense Fund and the Marshall Project to advance our nation's understanding of racism and its root causes and promote equality and opportunity. We will follow the lead of our staff. When employees choose to volunteer 501[c]3-benefits & # 39; non-profit festivals have been focused on tackling racism, and we are proposing to double our contribution to $ 1,000. We will help individuals and communities exercise critical voting rights, along with others in our industry. We will continue to talk and be a company that celebrates and encourages diversity. We work to help end racial injustice. This includes facilitating education on racism within our company, with ongoing events and discussions. George Floyd's life has been adapted.
Smith Optics Portland, OR
Smith has launched a reorganization program that will be an ongoing effort to support social justice, eliminate racism, and promote equality and inclusion. From June 6-12, 10 percent of the sale proceeds from smithoptics.com are donated to the NAACP. Smith & # 39; s Smith-sponsored organizations will move from time to time, and will be featured on their website and digital advertising.
Orvis Manchester, VT
Orvis is asking everyone in the outdoors and disillusionment community to join them in showing how committed they are to fighting racism of any kind, a willingness to participate in dialogue, and the obligation to to create a change and a culture that is fair and fair, in the outside world and in the world. Orvis works on the next specific steps, but in the meantime is determined to raise the voices of those who need to be heard right now. Orvis will participate in the #justaddwater campaign which you can read more here. And, every Thursday in June, NRS, American Rivers and Orvis will come together for expensive movie screenings and discuss industry players on how to break down the fishing challenges. On June 18, Orvis President Simon Perkins shows his film, Una Razón para Pescar (Cause of Fishing), followed by Q&A with #justaddwater guides, Orvis & # 39; s Simon Perkins, and Amy Kober from American Rivers and Katie Guerin from City Kids.
Fundamentals of Land conservation Durango, CO
We & # 39; foundation & # 39; Lands Foundation & # 39; It is the charity & # 39; s charity that protects places like Bears Ears. As an organization that operates in a movement that has a history of racism, the CLF has redoubled its commitment to break away from systemic racism and to take action to create a righteous nation.
Igloo Katy, Texas
Igloo released a joint statement with "its staff and community to recognize equality in the United States," by volunteering with the Houston Black Chamber to promote business development and community partnerships with the Houston African American Community and the Center for Racial Discrimination. .
PLEASE Taichung, Taiwan
White is making some of the best wheels, seats and industrial rigs, and has a strong social conscience. The brand is anti-racist, and works to promote awareness, activity and involvement in cycling. Initially, CADEX's parent company, Giant Group, will donate $ 20,000 to organizations fighting racism.
– In addition to Columbia's efforts, it provided a list of qualified organizations that work in racial and social justice.
NAACP Legal Defense and Education Fund – A legal organization fighting for racial justice
Marshall Project – Charitable Media based on criminal justice
ACLU Foundation – A law firm with a common interest in protecting civil rights
Southern Center for Poverty Reduction – Advocating for racial justice and anti-hate group
National Urban Association – Civil Rights Association
Zero Campaign – Eliminate police brutality
Black Lives Matter – Racial Justice
Color of Change: – Justice League
Purpose of Justice for Justice – Justice reform and advocacy
Discrimination of Racial Justice (SURJ) – Teaching white people to become good allies
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