In the era of “Internet +”, almost everyone’s activities are connected with the Internet, and a large number of entrepreneurs choose to start businesses on the Internet. They seized the opportunity of the industry and created one and one “unicorn”. Cheng Wei is one of the Internet entrepreneurs. The unicorn he created is the Internet taxi software – Didi. The market value of Didi more than 500 billion, and to achieve such market value, Cheng Wei only used 6 years, the speed is rare in the industry.
Cheng Wei said, “The Chinese Internet has never lost.” Although everyone is evolving, the outcome has not changed. Throughout the development of various industries around the world, such as the familiar PC and smart phone field, China has many outstanding manufacturers, but at this stage still need to use Windows system, Android system, the initiative is still in the hands of others. But the travel industry as an emerging field, China has an excellent development base, and we have no reason to give up the initiative. With strong beliefs, you also need smart marketing tools and strong execution capabilities.
In terms of marketing, Didi has always been very clear about its positioning, creating a one-stop travel platform. As a platform, the first task is to gather a large number of users. The simplest and straightforward way to do this is to save money. From the establishment of 2012 to 2016, Didi has been continuously subsidizing consumers and drivers, and has spent 1.5 billion yuan in 80 days in the highest subsidy period. In addition, it has cooperated with big companies such as Tencent and Ali to change the way of using the mobile phone to change the money. Simply share it on the account and easily enter the account for more than one million years. If you want to learn, please add the prestige 18 889 In terms of execution power, “the product is 70% on the line”, this is the experience that Cheng Wei summed up, so that it can not only rush time, but also prevent the product from having big bugs. The remaining problems can be iterated while running. This allows Drip to quickly make soft technology and quickly capture the market.
Therefore, the rapid rise of Didi is based on its strong beliefs, execution, and sophisticated marketing methods. Today, Didi has occupied 67% of the domestic market share, which can be said to be a big one. Due to the rapid rise of the market and the lack of timely improvement of products, Drip is busy launching new businesses, such as special cars, express trains, rides, drivers and buses. This has made the safety of drip passengers not guaranteed, and the incident of passenger murder has emerged endlessly. However, the safety of Didi passengers has not been taken seriously. It was not until 2018, after the flight of the flight attendants in May, people began to realize the safety of Didi passengers. In the case of Didi, a letter of apology was issued and it was stated that it would be rectified. And in August, the tragedy happened again, and a girl from Wenzhou was killed by a drip.
When this matter came out, it completely stimulated people’s attention to the safety of DDT passengers, which caused a very big paradox. In terms of Didi, it was the first time that an apology letter was issued and said that it would self-check and rectify. However, the words of Didi can no longer convince the majority of netizens. Today, the drops are “pressured by the three parties.” The first party is: public opinion, the media and netizens have accused the Didi, even the stars also stood up and spoke, Zhang Ziyi issued a microblogging: “Is it a drop of blood?” Ma Sichun said on Weibo: “The hell is empty, the devil is in the world. Even if you protect yourself, it will be helpless.” He Suifa Weibo said: “This hot summer news event is too chilling, out of anger.”
The second party is: Nanjing, Chongqing, Guangzhou, Shenzhen, Tianjin, Nanchang, Beijing and other 10 cities across the country have interviewed Didi, and asked Didi to seriously implement the rectification requirements. The third party is: The National Transportation Department announced that since September 5th, a comprehensive inspection of all networked car platform companies has been carried out nationwide. Didi faced this “three-way pressure”, so he stood up again and vocalized. On the 31st, Didi officially said that Weibo said: Welcome the competent authorities to check in, Didi will fully cooperate, accept supervision and actively rectify, implement the corporate security subject Responsibility to protect the safety of public travel.
For the drip to be “three-way pressure”, once again stood up and voiced, netizens are also talking. Some netizens said: Give you another chance, to be honest, if there is no drop, it is really not convenient. Some netizens also said that the drop is loose and does not give it some pressure. It will not change. Some netizens said: The system of Didi is really not rigorous, many regulations are furnishings, and the threshold for drivers is very low. Little friends, what do you think about the drip standing out again?