There is nothing like making a story about an email to make you feel really, really distrustful of your digital communication.
Since I spent a lot of time worrying about shutting down the "best one you deserve" or "scrapping it," that's where my thoughts on signing up for emails stopped (usually I chose "best"). Signature blogs always feel very far away: safe or polite (who am I to tell people who I was or what to do?), They didn't seem to be "cool" or "me." They are trying this way that seems like too much to try. For most of my working life, I have not used one.
But I missed the world of opportunity.
It's normal to worry about writing an e-mail, from opening salvo to final sentiment, says David Austern, assistant professor of psychology at N.Y.U. Langone Health. However, we quickly wrote those texts to each other, behind our iPhones or computers, and became distracted by the countless things around us. Yet, the messages have high ceilings. We want or need something; we have created a digital footprint that we hope to represent what is real – ourselves. So how do you do well? (And if someone hates your signature, they hate you too?)
First, a word about emails
More than a decade ago, Macmillan editor Will Schwalbe and his friend David Shipley – who is deputy editor and editor for The Times, now Bloomberg Opinion's office – sat down several beers in the area. Oyster Bar at the New Central Terminal Grand and began to air on the daily problems of work. Most of their problems, it turned out, were to be linked to emails.
"No one has given them the instructions to carry it out to treat others with respect and it has encouraged us to do so," Mr. Schwalbe.
The result was 2007 & # 39;Send: Why People Are Bad at E-mail and How to Get Better. “It received an update in 2010, which the authors noted that everything they discussed was also on social media. Its content is forever important, in part because while technology is evolving rapidly, email has not changed much. Its purpose is in line with human & # 39; s human continuity: the ability to communicate. In an email, Mr. Schwalbe says, "It's really about treating people when we're not talking face to face."
Welcome to the human brand
People – and their emails – are different, of course, and so are the ways in which we use technology, and why. How much life is, depends on what you are trying to earn. If you are selling something, for example, it is "right to be related to whatever you are selling," Mr. Schwalbe said. Ditto if you are active on social media: Add a link. You can choose a follower or two, but you also give people the opportunity to learn more about how important you are.
But can you go too far for links and addenda at the bottom of the latest security page? Does anyone really read the bottom of the email anyway? Yes, and sometimes.
Charlie Grosso, an entrepreneur with links to her website and Instagram as well as her phone number, has urged to find a balance.
"As with everything, there is a fine line between what to do with grace and just what is common," she said. But, she admitted, "I do not know what is the Helpline." It can be very frustrating when people looga add a long list of things that the last end emaylkooda. In the meantime, Ms. Grosso said: "It's like advertising ourselves. So why not stop at the most reasonable conclusion? ”
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Samantha Ettus, founder and C.E.O. Payment Park Place, including her address, telephone number and contact with her company.
It was an opportunity to show who you are, and it's the most personal part of the email, she said. Even if no one gets too far, what do you lose?
Email signature can also inspire. Ms. Ettus is influenced by the signature of television producer Shonda Rhimes: "Please Note: I will not work emails after 7 p.m. or the weekend. IF I HAVE YOUR BOSS, I CAN'T GET IT: DO YOUR NAME.
Ms Ettus said: "It's powerful – it sets the balance of working life for Hay & # 39; s," Ms. Ettus. "It's my chance to say, & # 39; This is how I manage my busy life, and you can do it as well. & # 39;"
Meredith Fineman manages FinePoint, a professional development company trained by C.E.O.s, founders and women in positions of visual and auditory power; she is also the author of the next book "Brag Better: Master the Art of Fear-inspiring self-promotion."
Ms. Fineman practices what she preaches in her signature, including an introduction to her book; links to its websites, company and website; her telephone number; and her contacts (and her dog Bean) on her Instagram account, all of which include emojis. As you can expect, they strongly feel that they missed out on the chance to sign you do not have email.
"My main thing is to teach women to be proud and to develop themselves," she said. One of the earliest business orders with a new client is re-signing their email. “I always tell people there is a little fruit around you. Email signature is a great place for many to miss. You can show people who you are before they cut themselves. It really helped me talk about performance, media and media opportunities, and that is how I present myself to potential clients. ”
She is aware of the criticism, though.
"I saw the tweet once that was ridiculous, about how the length of someone signing up is directly linked to how crazy they are," she said. She just dropped that. “You want to hire as easily as possible, show it to you. You never know how long they will see. It is a great and easy thing to do. ”
Through it, I prepared my simple signature: “Jen Doll, writer and independent journalist. You can find out more about my work it was here! “It's as easy as a gun, and I'm not even that frustrated when I push (at least, not often). Do people read to the end? I have no idea. But no one complained, either.
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There is a desire to add verbal respect to our phones, or to know the common sense of modernity at the end of the email. Take Ms.'s note. Grosso, "I was sent to a small robot street," which follows her name, her website link, her Instagram connection and her phone number. When I asked her about it, she was laughing. She said she must be three or four years old, she said. "It was called & # 39; Sent from an undisclosed location. & # 39;"
This diary may seem to be general in the community within the iPhone.
I'm a habit of & # 39; & # 39; Sent a message to my iPhone & # 39; all pre-closed sites, "he said Silvia Killingsworth, digital editor at Bloomberg Businessweek. But the text he can add some small insignificant or may correct errors if people remind you, as an author and producer Wendy Sachs: "It is to the iPhone. Forgive the bad, the bad and the insecure. ”
There is research to support that, says Dr. Austern. One study in 2012 examined the e-mail's intentional manipulation to include & # 39; typos & # 39 ;. Some also included the line & # 39; sent from & # 39; My iPhone & # 39 ;, while others are not used. People are more forgiving of the crisis when the iPhone line is included. But, Dr. Austern said, with the pace of technology and the proliferation of spelling-testing, they can also change. And, in the place of "sent from your iPhone," you can always add something interesting.
Jay Blotcher, coordinator of basic social media consultant, wanted his signature "to add strength to violence and sometimes can be quite strong or heating can." Jay & # 39; s iPhone. “When some people commented on his humiliation, he felt he was moving right.
"Sometimes I change the word, but I have the same feeling," he says. "This went on for more than five years." But when he acquired the new iPhone a few years ago, the signature returned to the genre "Sent on my iPhone." only change after I asked about his signature.
Now that he knows, "I probably have to go back to the one I add, meaning I'm worried about how I sound unusual but clever," he says. I love the good of the personality that the signature delivers.