What is “Internet +” “Internet +” is not “+ Internet”

On January 16, 2014, the 33rd China Internet Network Development Report released by China Internet Network Information Center (CNNIC) showed that as of December 2013, the number of Chinese netizens reached 618 million. The Internet penetration rate is 45.8%. On February 3, 2015, the 35th Statistical Report on Internet Development in China showed that as of December 2014, the number of Internet users in China reached 649 million, and the Internet penetration rate was 47.9%. It can be seen that in the current Internet development is growing, people are becoming more and more dependent on the Internet, and the Internet has almost become an indispensable part. In today’s big macroeconomic environment, the development of the Internet has profoundly affected our lives, work and study, while the popularity and application of the Internet has also penetrated into various industries in the market.

As we all know, after the Prime Minister put “Internet +” into the government report at the two sessions this year, many traditional enterprises have embarked on the road of transformation, relying on the Internet to start to seek development, and carry out internal restructuring and innovation. Prior to the addition, General Secretary Xi Jinping once emphasized that “deepening the reform of the science and technology system and enhancing the vitality of scientific and technological innovation to truly implement the innovation-driven development strategy” has provided a driving force for the innovation and development of enterprises. Many traditional enterprises have begun to revolutionize themselves under the impact of the Internet.

Speaking of “Internet +”, everyone has a lot of misunderstandings. Many entrepreneurs said that I am now working on the Internet. I am also doing the APP now. I also have a portal. I started to use the official website. I also started collecting information on the Internet. I used the Internet to manage it. I used the Internet to bid… …this is not called “Internet +”, which is called “+ Internet” at most. We can’t say that I am a mobile company because I bought a mobile phone at home. The two concepts are different. “+Internet” can change efficiency, improve service quality, and increase business scope, but it is only + Internet. “+Internet” thinking is still to increase service tools, increase performance, efficiency, and just use it as a tool, so I think “+Internet” is a physical reaction.

“Internet +” is a manifestation of connection, there is a connection between people, people are connected with things, people and other things, business forms have a chain. We must know that it is a period of great change in human development. Its importance is like the steam engine invented in our first industrial revolution. The electricity and steam engine invented in the second industrial revolution changed the relationship between people and distance. The use of electricity has greatly improved work efficiency. I believe that the Internet will change more relationships, and the Internet is the connection. Baidu has made people and information connected. Before Baidu, we often went to the library. After Baidu, we found that getting information is more and more convenient. Alibaba is more about the connection of goods, Tencent is to establish a connection between people. All connections are Internet-based users, and connections occur when users need it. It is reasonable to say that any company that makes information can do the Internet. Any mall can do the Internet. Any communication company can do the Internet. Why are they not doing it? Because they are doing “+ internet, not “internet +”.

In the future we will be internet + securities, banking, insurance, medical, people’s livelihood, catering, agriculture, etc. What we have to do is on the Internet. Providing all the positive energy that can bring convenience to customers, lower cost to customers and bring maximum benefits to society.