With Rise of Poshmark, ThredUp, and RealReal, could ReMerch Malls and Re-Tailors be next?



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Change never happens in space. Those creating major changes in the extension of the faucet are reinforced by the combination of several factors. The more interconnected, the more likely they will be to capture and create powerful change, culturally, in the marketplace, or both.

The flow of change is like a fire. It can start small, very small, but when the right conditions can be a flame. This is the case with the second-hand market. Burning sources are many different, including middle class, internet and social media called & # 39; Generation Y and identity & # 39; fashion industry for environmental damage. These are partnerships to build a sustainable, sustainable movement.

This implies that this change does not know the social or economic boundaries. In all categories of general fashion, gig economy and even young fashionistas have become players. And it's just the beginning.

What started out as a financial incentive, taking it has become something completely different. And before the smoke clears it will have a long-term impact on our culture and the market. In order to understand the phenomenon, we must do the reconstruction, with the use of three drivers change causes: cultural impact, market forces, and related symptoms.

Impact of cultures

Sustainability – In fact one of the reasons for moving away from the economy only in the most extreme circumstances is the recognition of the relationships that the natural environment brings with it fast. Its sustainability has become a word for both generation Y and Z. Go & # 39; s marketing channels are now focusing on corporate ideas and actions towards the circular economy.

Accepting social media Undoubtedly, the celebration of influential social media violence, a way to establish one of its own styles has been a major change, giving consent and promoting everything. enter it personally. Influences from the queen of cleaning clothes near Marie Kondo and the international market Gen-Z Depop (more than a minute) is moving to the bottom of things & # 39; s a closet for the brain and even young entrepreneurs.

Story, history and heritageWhen we look at two of the cable-to-TV shows of the last decade, American Photographers and Pawn Stars, we believe we see a "shifting voice" at work. In addition to the antics of some of the most exciting stars in the show, these programs celebrate the history, rich stories, and cultural significance of even the most popular and popular brands of the past. It is a kind of modern myth, that elevates the value of an item to something much larger and larger. My wife and I watched and re-watched the "Take" episodes, shouting at the bars, bars and bars. As a group of fans we shake our heads in amazement when a handful of recent garbage cans appear to be worth more than all the walls of Levi's 501 Macy & # 39; s.

Also, "made from mold to gold standard" applies to today's automotive market. The new assessment of originality has led to "protection classes" where a poor person is tired, yet the original status of & # 39; barn-Find & # 39; may be worth more than the comparable car that received the six-fold restoration. But you will not suffer from dirt or patina, because even sand and rust are part of the story.

Market forces

Exchange discounts and middle class selfies In fact the economy has played a role here. Even with the big decline now more than a decade later, consumers from high-income groups have had to adapt to their spending habits, helping fuel the recycling market. However, market forces behind the increase in the tsunami-like retail items from waantoobayaa and second from the bottom as well as top-down drivers.

One of the downstream drivers is the best part of the retail industry that has turned the industry to another level, from product to specialist. One needs to visit the Summer Y stable Wicker Park neighborhood in Chicago, to appreciate this change in the context of change. Here is a look at stores carefully stocked merchandise and mine gifts, using the "Highway" video sales technique. These "stores" are in line with thousands of years of magnetism that has a visible impact on the industry.

Retailer, digital resellers – While the basics of violence are underlined, it is clear that the recent explosion was feeding a high-profile businessman, a murderer and money. The issue of this fire was a legal tender. Companies like Poshmark, ThredUp, and The RealReal, the factory turned up and is running resell sales to keep pace with the fast pace of 2028, when about 13% of the contents of the women's drawer will be second compared to 6% in 2018.

This has become one of the latest marketing love stories. Poshmark raised $ 160 million, ThredUp raised $ 300 million and RealReal residents have raised $ 300 million in their IPO alone. Equity markets have been dragged in this section are some bright shock of Amazon-Ness. That is because the financial structure does not require heavy expenditure on goods. In fact, there is already important data, marketing, marketing and infrastructure. In addition, as it happens the rise of & # 39; RealReal theus & # 39; are on the lookout to make sure they offer the “real deal”. In turn, they engage a very large group of vetters, making sure that what they are advertising are the products of the bone. & nbsp;

The economy is shrinking Depop combines the atmosphere-like atmosphere of e-Bay with the sentiment of Instagram and serves up the audience of Generation Z. And their love for it. From the origins of an Italian magazine called Pig, to its 2016 remake by CEO Maria Raga, Depop has collected more than $ 100 million in donations. It is reported that 90% of its 15 million users are below 26.

This material for the second hand even changing group of machines sold, and it's easier shooting and selling. It can even lead to social media & # 39; influencer-stardom & # 39; some. And resources & # 39; Products & # 39; for many of these miracles & # 39; Depop & # 39; they often cross their courtyards. In fact, many young businesspeople are making frequent trips to Goodwill with sales and returns. Do not forget to care to earn a little, now there are a large number of young people who are tasting the high mobility of the economy and taste. & nbsp; & nbsp; & nbsp;

What's next, Re-Trainers?

I personally think we are at the beginning of a whole "second-rate" economy that will analyze and grow in unpredictable ways during the days of "shop until you leave". It is an entirely imaginary “Re-Merch Malls” to bring together retailers, local digital artists and a new generation of resellers, who combine design with marketing models. social media and influential skills. These next two stars can attract chapters from Gen Z & # 39; s, at some point handing out worn items to suit their renewal, personalization and great pride. Throughout the process they are shifting money from use, and toward a higher level of service, and to the arts community for social media. What would be better than owning a one-of-a-kind-of-a-kind jeans jacket with a combination of your two dads, some 90s-era 512-style Chanel buttons, all-in-one. to the United States of America. Now that is Story.

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Change never happens in space. Those creating major changes in the extension of the faucet are reinforced by the combination of several factors. The more interconnected, the more likely they will be to capture and create powerful change, culturally, in the marketplace, or both.

The flow of change is like a fire. It can start small, very small, but when the right conditions can be a flame. This is the case with the second-hand market. Burning sources are many different, including middle class, internet and social media called & # 39; Generation Y and identity & # 39; fashion industry for environmental damage. These are partnerships to build a sustainable, sustainable movement.

This implies that this change does not know the social or economic boundaries. In all categories of general fashion, gig economy and even young fashionistas have become players. And it's just the beginning.

What started out as a financial incentive, taking it has become something completely different. And before the smoke clears it will have a long-term impact on our culture and the market. In order to understand the phenomenon, we must do the reconstruction, with the use of three drivers change causes: cultural impact, market forces, and related symptoms.

Impact of cultures

Sustainability – In fact one of the reasons for moving away from the economy only in the most extreme circumstances is the recognition of the relationships that the natural environment brings with it fast. Its sustainability has become a word for both generation Y and Z. Go & # 39; s marketing channels are now focusing on corporate ideas and actions towards the circular economy.

Accepting social media Undoubtedly, the celebration of influential social media violence, a way to establish one of its own styles has been a major change, giving consent and promoting everything. enter it personally. The influencers from the clean queen of the Congo to the international market of Gen-Z Depop (more than a minute) are moving to the bottom of the range of clothing including top-notch clothing and even youngsters & # 39; -Communication.

Story, history and heritage When we look at two of the Channel News's cut-throat examples of the past decade, American Carriers and Pawn Stars, we believe we see a "major change" in the work. In addition to the antics of some of the most exciting stars in the show, these programs celebrate the history, rich stories, and cultural significance of even the most popular and popular brands of the past. It is a kind of modern myth, that elevates the value of an item to something much larger and larger. My wife and I watched and re-watched the "Take" episodes, shouting at the bars, bars and bars. As a group of fans we shake our heads in amazement when a handful of recent garbage cans appear to be worth more than all the walls of Levi's 501 Macy & # 39; s.

Also, "made from mold to gold standard" applies to today's automotive market. The new assessment of originality has led to "protection classes" where a poor person is tired, yet the original status of & # 39; barn-Find & # 39; may be worth more than the comparable car that received the six-fold restoration. But you will not suffer from dirt or patina, because even sand and rust are part of the story.

Market forces

Exchange discounts and middle class selfies In fact the economy has played a role here. Even with the big decline now more than a decade later, consumers from high-income groups have had to adapt to their spending habits, helping fuel the recycling market. However, market forces behind the increase in the tsunami-like retail items from waantoobayaa and second from the bottom as well as top-down drivers.

One of the downstream drivers is the best part of the retail industry that has turned the industry to another level, from product to specialist. One need only visit the heat of generations & # 39; Young & # 39 ;, like the Wicker Park neighborhood of Chicago, to appreciate this dramatic change. Here is a look at stores carefully stocked merchandise and mine gifts, using the "Highway" video sales technique. These "stores" are in line with thousands of years of magnetism that has a visible impact on the industry.

Retailer, digital resellers – While the basics of violence are underlined, it is clear that the recent explosion was feeding a high-profile businessman, a murderer and money. The issue of this fire was a legal tender. Companies like Poshmark, ThredUp, and RealReal, have slowed the industry and are pushing sales to keep pace with the fastest pace by 2028, when about 13% of women’s content will be second to 6. % for the year 2018.

This has become one of the latest marketing love stories. Poshmark raised $ 160 million, ThredUp raised $ 300 million and RealReal residents have raised $ 300 million in their IPO alone. Equity markets have been dragged in this section are some bright shock of Amazon-Ness. That is because the financial structure does not require heavy expenditure on goods. In fact, there is already important data, marketing, marketing and infrastructure. In addition, as it happens the rise of & # 39; RealReal theus & # 39; are on the lookout to make sure they offer the “real deal”. In turn, they engage a very large group of vetters, making sure that what they are advertising are the products of the bone.

The economy is shrinking Depop combines the atmosphere-like atmosphere of e-Bay with the sentiment of Instagram and serves up the audience of Generation Z. And their love for it. A port originally from an Italian magazine called Pig, until its 2016 reform by chief executive Maria Raga, Depop has collected more than $ 100 million in funding. It is reported that 90% of its 15 million users are below 26.

This material for the second hand even changing group of machines sold, and it's easier shooting and selling. It can even lead to social media & # 39; influencer-stardom & # 39; some. And resources & # 39; Products & # 39; for many of these miracles & # 39; Depop & # 39; they often cross their courtyards. In fact, many young businesspeople are making frequent trips to Goodwill with sales and returns. Do not forget to care to earn a little, now there are a large number of young people who are tasting the high mobility of the economy and taste.

What's next, Re-Trainers?

I personally think we are in the beginning of a new "second-rate" economy that will spread and evolve in unimaginable ways during "store-to-flood" days. It is a totally imaginative “Re-Merch Malls” to bring together resellers, local digital artists and a new generation of resellers, who combine design with marketing models. social media and influential skills. These next two stars can attract chapters from Gen Z & # 39; s, at some point handing out worn items to suit their renewal, personalization and great pride. Throughout the process they are shifting money from use, and toward a higher level of service, and to the arts community for social media. What would be better than owning a one-of-a-kind-of-a-kind jeans jacket with a pair of your grandfather's, some 90s-era 512-style Chanel buttons, all-in-one. to the United States of America. Now that is Story.